Nutrapoorna Started with a vision to serve people what they wanted. Understanding the needs and requirements of the various people, diversified into the various origin, we also came to know that meals differ from household to household depending upon the culture as well as geographical conditions. Starting from the daily food requirement up to the specified food recipes; the basic food ingredient being the same the type of ingredient as well as the method of preparation differs. We had a survey of more than 280 homes as a pilot and got to know that the Indian bread everyone eats differs . From various families, we got the inputs. The whole process of choosing the desirable wheat from a variety of options available in the market, then cleaning, then giving it outside to grind or having it grinded at home in chakki and finally obtaining the desired flour- its a tedious and lengthy process..
Just imagine the work, effort and time which is utilized in the whole process. In this hectic world with busy schedules we barely have so much time and efforts to put in such small tasks.. With the working professionals or the new mothers up to the mother’s whose kids are studying , this becomes a tedious and at times irritating task. With all this feedback and the data that we had collected, we decided to ease our ladies. We took the whole stress instead and incorporated their needs. We sat across with our research and development team and gave them the whole insight. After weeks and months of analysis and trial and errors we were able to make the perfect attas. But this didn’t stop our R&D team. they took the various samples to the different households to get an feedback
It was very much required for us to have the product as perfect as the customers have it at their place and have been using for decades. We are always happy when we receive the feedbacks. The good one made us content that we could deliver what we thought for. The bad one gave us more room to explore, improvise and dive in deep for a better version. We are, today proud that we were the one who had this idea and launched 8 different types of wheat atta in the market as per the customer’s requirement.
We request everyone, to definitely come ahead, try our attas, and give us the feedback. We are sure that you will be benefited by the amazing range of products we have and for the future, you would be relieved from the whole atta making process!